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My goal is to make the perfect stand out piece or everyday piece to go with your wardrobe and your lifestyle.

- Elise Doran Boxx, designer/owner

Hi, and Welcome!

I’m so glad you’re here. I started this jewelry brand 12 years ago as a creative outlet, never thinking that it would become my DREAM job! After receiving my Bachelor’s degree in Apparel Design, and launching my own clothing and swimwear lines, I didn’t feel passionate about my day to day work. I interned for a major jewelry brand in New York City, and was inspired to try jewelry design and put apparel on the back burner. Fast forward a little over a decade and here we are! We started as a jewelry brand, formerly Edie Jewels, but in 2021, my passion for design led me to add accessories into the mix to compliment our jewelry. My passion is color, mixing patterns, and textures. Our goal is to give women and girls great stand out pieces for those special moments in life, and great essential pieces to wear everyday.

As we continued to grow, and because I have 2 little girls, it was only natural to add girls’ jewelry and accessories into the mix! I love a Mommy and Me moment! Our goal is to bring you original, stand out pieces that will turn heads. We also strive to give our customers sustainable products, hand made, with the best quality materials (I still hand make most of the jewelry myself)!

I hope you continue to follow along as we grow and do big things, and I can’t thank you enough for being here and investing in this little dream of mine. Seeing you in Edie and seeing you LOVE our pieces as much as we do, makes it all worth it!